Cookie Policy

What This Policy Covers

This Cookie Policy explains how Max Casino (operated at max-casino-nz.com, with registered offices at Level 2, 41 Shortland Street, Auckland, New Zealand) uses cookies and similar tracking technologies when you visit our website. It sets out what cookies we place on your device, why we use them, how long they stay, and what choices you have over them.

Reading this policy alongside our Privacy Policy will give you a full picture of how we handle your data. If anything here is unclear, you are welcome to contact us at support@max-casino-nz.com or call +64 9 366 1194 during business hours (Monday to Saturday, 9 AM to 6 PM).

What Cookies Are

A cookie is a small text file that a website stores on your browser or device when you visit. Cookies are not executable programs and cannot carry viruses. They simply hold a string of characters that lets a website recognise your browser on a return visit or pass certain information between pages during a single session.

We also use related technologies that work in a similar way. These include:

• Web beacons – tiny transparent images embedded in pages or emails that tell us whether a page was loaded or an email was opened.
• Local storage objects – small data files stored directly in your browser rather than sent back and forth with every request, used to preserve settings between sessions.
• Session storage – identical to local storage but cleared automatically when you close your browser tab.
• Pixel tags – code snippets that function similarly to web beacons and are used mainly to measure advertising effectiveness.

Throughout this policy, the word “cookies” covers all of the above unless we specifically distinguish between them.

Legal Framework in New Zealand

New Zealand does not have a single piece of legislation dedicated to cookies in the way some other jurisdictions do. However, our use of cookies engages several overlapping obligations:

• Privacy Act 2020 – governs the collection, use, storage, and disclosure of personal information. Where a cookie can identify you as an individual (for example, by linking your browsing behaviour to your registered account), the information collected constitutes personal information under the Act and must be handled accordingly.
• Information Privacy Principles (IPPs) – set out under the Privacy Act 2020, these principles require us to collect information only by lawful means, to tell you about the collection at or before the time it occurs, and to use that information only for the purpose for which it was collected.
• Harmful Digital Communications Act 2015 – while primarily addressing digital harassment, this Act reinforces a broader expectation of transparency in online environments.
• Consumer Guarantees Act 1993 and Fair Trading Act 1986 – require that our descriptions of what our cookies do are accurate and not misleading.

As an online casino operating for New Zealand players, we are also guided by responsible gambling standards. Some of our cookies directly support harm-minimisation features such as session time reminders and self-exclusion enforcement. Disabling those cookies may limit the effectiveness of those protections.

Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function. Without them, services you have specifically asked for, such as logging into your account, making a deposit, or accessing your game history, cannot be provided. Because they are necessary for the operation of the site, they do not require your consent under New Zealand privacy principles, though we still disclose them fully here.

Examples of what strictly necessary cookies do on max-casino-nz.com:

• Keep you logged in as you navigate between pages so you are not asked to re-authenticate with every click.
• Carry your active session token securely so that your account activity is attributed to you and not another user.
• Remember items added to your bonus selection or preferences during your current visit.
• Enforce geographic access controls required by our licensing obligations.
• Support self-exclusion and responsible gambling limits so that any restrictions you have set remain active throughout your session.
• Enable our fraud-detection and security systems to function, including protection against cross-site request forgery.

Functional Cookies

Functional cookies allow the website to remember choices you make so that we can provide a more personalised experience. They do not track your activity on other websites. We seek your consent before placing these cookies.

Examples include:

• Remembering your preferred language or display settings.
• Storing your preferred deposit method so it appears pre-selected on your next visit.
• Saving your casino lobby layout preferences, such as which game categories you have pinned or filtered.
• Keeping track of responsible gambling preferences you have configured, such as reality-check intervals.

Analytics and Performance Cookies

These cookies collect aggregated information about how visitors use max-casino-nz.com. We use this data to understand which pages perform well, where players encounter difficulty, and how overall site traffic flows. The information is used in aggregate form; it does not identify you personally. We seek your consent before placing these cookies.

Typical functions include:

• Counting the number of unique visitors to a page over a given period.
• Recording which pages generate the most exits so we can investigate and improve them.
• Measuring page load times and identifying technical bottlenecks.
• Tracking the general paths visitors take through the site to help us improve navigation.

Marketing and Targeting Cookies

Marketing cookies are used to show you relevant promotional content, both on our site and elsewhere online. They work by building a profile of your interests based on your browsing behaviour. We seek your consent before placing these cookies, and you may withdraw that consent at any time.

How we use marketing cookies:

• To measure whether a bonus offer or promotion was seen and acted upon.
• To limit the number of times you see the same promotional message.
• To understand which affiliate channels or referral sources bring players to max-casino-nz.com, so we can allocate our marketing budget responsibly.
• To serve retargeted advertising on third-party platforms, where you have consented to this both on our site and through that platform’s own settings.

We do not use marketing cookies to target individuals who have self-excluded or who have indicated they wish to reduce their gambling activity.

Third-Party Cookies

Some cookies on max-casino-nz.com are set by third-party services that we use to support site functionality or measure performance. These third parties have their own privacy and cookie policies, which we encourage you to review. Common third-party cookie providers on our platform include analytics services, payment processors, and live chat providers. We take reasonable steps to vet these third parties and contractually require them to process any personal information they collect in a manner consistent with the New Zealand Privacy Act 2020.

Specific Cookies We Place

The table below lists the main cookies currently active on max-casino-nz.com. Session cookies expire when you close your browser. Persistent cookies remain until their listed expiry or until you delete them.

• session_id – Strictly necessary. Maintains your authenticated session. Expires when you close your browser.
• csrf_token – Strictly necessary. Protects against cross-site request forgery attacks. Expires when you close your browser.
• geo_check – Strictly necessary. Verifies that your connection originates from an eligible jurisdiction. Expires after 24 hours.
• rg_prefs – Strictly necessary / Functional. Stores your responsible gambling preferences including deposit limits and reality-check intervals. Expires after 30 days or when manually cleared.
• ui_prefs – Functional. Saves your lobby layout, language, and display choices. Expires after 90 days.
• _ga / _gid – Analytics (Google Analytics). Distinguishes users and sessions for aggregated traffic reporting. _ga expires after 2 years; _gid expires after 24 hours.
• aff_ref – Marketing. Records the affiliate or referral source that directed you to our site for commission reporting purposes. Expires after 30 days.
• promo_track – Marketing. Tracks whether a specific bonus or promotional banner was viewed or clicked. Expires after 7 days.

This list is reviewed regularly and updated as our technical stack changes.

How Long Cookies Remain on Your Device

Cookies fall into two broad categories based on how long they persist:

• Session cookies are temporary. They exist only for the duration of your visit and are deleted from your device as soon as you close your browser. Most of our authentication and security cookies are session cookies.
• Persistent cookies remain on your device after you close your browser, for a period defined when the cookie was set. We aim to use the shortest lifespan necessary for each cookie’s purpose. Our persistent cookies generally expire between 24 hours and 2 years, depending on function.

Your Choices and How to Control Cookies

Cookie Consent Banner

When you visit max-casino-nz.com for the first time, you will see a cookie consent notice. You can accept all cookies, accept only strictly necessary cookies, or customise your choices by category. Your selection is stored and honoured on subsequent visits. You can change your preferences at any time by accessing the cookie settings link in the footer of our site.

Browser Settings

All modern browsers allow you to manage cookies through their settings menus. You can choose to block all cookies, block only third-party cookies, delete cookies already stored on your device, or receive a notification whenever a cookie is about to be placed. The precise steps vary by browser:

• Google Chrome: Settings > Privacy and security > Cookies and other site data.
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data.
• Safari (macOS and iOS): Preferences > Privacy > Manage Website Data.
• Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data.

Please be aware that blocking strictly necessary cookies will prevent you from logging in, completing transactions, or using parts of the site that depend on maintaining your session state. It may also disable responsible gambling tools. We recommend leaving strictly necessary cookies enabled at all times for your own protection.

Opting Out of Analytics

If you wish to prevent Google Analytics from collecting data about your visits, you can install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout. This applies only to Google Analytics and does not affect other cookies.

Opting Out of Interest-Based Advertising

If you have consented to marketing cookies and later wish to opt out of interest-based advertising from our advertising partners, you can do so through the Your Online Choices platform at youronlinechoices.com/nz, which covers a broad range of advertising networks active in New Zealand.

Cookies and Responsible Gambling

Max Casino takes its responsible gambling commitments seriously. Several of our cookies exist specifically to support player safety rather than commercial purposes. These include cookies that enforce self-exclusion decisions, maintain session time tracking, and carry reality-check settings between pages.

If you have set a self-exclusion, deposit limit, or session limit through your account, clearing your cookies or using a different browser will not override those restrictions. Our server-side systems enforce all responsible gambling limits independently of cookies. However, clearing cookies may cause some front-end safety reminders to stop displaying correctly, so we recommend leaving these settings intact.

If you need help with your gambling or wish to access our responsible gambling tools, please visit our Responsible Gambling page or contact our support team directly.

Data Transfers and Third-Party Processors

Some of the third-party services we use to support our site, such as analytics providers and advertising platforms, may transfer data collected via cookies to servers located outside New Zealand. Where this occurs, we take reasonable steps to ensure those transfers are subject to appropriate safeguards. Under the Privacy Act 2020, we remain responsible for ensuring that overseas recipients of personal information handle it in a manner consistent with New Zealand’s information privacy principles.

We do not sell cookie data or the profiles derived from it to any third party for their own independent commercial purposes.

Children and Age Verification

Max Casino is an adults-only platform. We do not knowingly allow anyone under 18 to access our services. Our age verification cookies and server-side checks work in combination to enforce this requirement. If we discover that cookies or account data suggest a user is under 18, we will suspend that account pending further verification.

If you believe a minor has accessed our platform, please contact us immediately at support@max-casino-nz.com.

Changes to This Policy

We review this Cookie Policy on a regular basis and update it when our practices change, when we introduce new technologies, or when legal or regulatory requirements in New Zealand are updated. When we make material changes, we will display a notice on the site and, where appropriate, reset your cookie consent preferences so that you have an opportunity to review and re-confirm your choices.

Continued use of max-casino-nz.com after any update constitutes acceptance of the revised policy, though we will always seek fresh consent where required by law.

Your Rights Under the Privacy Act 2020

As a New Zealand resident, you have specific rights in relation to personal information we hold about you, including information collected via cookies. These rights include:

• Right of access – you may request a copy of the personal information we hold about you, including data derived from cookie tracking.
• Right of correction – if information we hold is inaccurate, you may ask us to correct it.
• Right to complain – if you believe we have breached the Privacy Act 2020 or the Information Privacy Principles, you may make a complaint to us in the first instance, and thereafter to the Office of the Privacy Commissioner at privacy.org.nz.

To exercise any of these rights, contact our team at support@max-casino-nz.com. We will respond within 20 working days as required by the Act.

Contact Us

Questions about this Cookie Policy or our data practices generally can be directed to:

• Email: support@max-casino-nz.com
• Phone: +64 9 366 1194
• Post: Level 2, 41 Shortland Street, Auckland, New Zealand
• Hours: Monday to Saturday, 9 AM to 6 PM